This Explains a Lot: Seeking the ‘Golden Fact’

From John Naish:

Our brains have an instinctive way of handling information that worked well until very recently: if we are confused or worried by what we learn, we feel driven to learn more. Now, however, technology has brought an info-blizzard. We see, for example, more then 3,500 sales messages a day. More than six trillion business e-mails were sent last year. It’s bewildering, so we feel driven to seek even more information in quest for the one golden fact that explains it all.

Sounds like he’s making a neurological case for RSS Feed OCD.

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