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As we move into online health care, and by extension the expansion of the use of mobile phones in health care  (see here, here and here), we have yet to see the killer mobile phone app: the ability to video-chat in real time. Just like in the emerging online health care services, the ability to see and talk to doctors, along with their ability to see and talk to you, is critical to the evolution of this mode of care. You would need a lens facing the caller, along with some kind of picture-in-picture capability, as well as documentation and transfer of remote sensing data functions as well. Complicated for sure. But health care on-demand-in-your-pocket as a health care technology goal would address some of the pressing challenges in rural and medically under-served areas.

Now I recognize that the country is still adjusting to the concept of the on-line delivery of health care. But technology has a habit of pulling us along to new ways of thinking and doing things. Getting health care literally into the hands of consumers is a technological advance well worth the investment. Mr. Jobs, are you listening?