The Commodification of Barack Obama

Campbell's Soup I (1968)

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“Obama Slept Here” reads one headline in the Wall Street Journal. The Honolulu Advertiser follows with a story on all the places Obama lived while in Hawaii – to promote tourism, of course. The media is awashed with Obama images. Cardboard cutouts of Obama infiltrate political rallies. The Obama campaign symbol emerges from the ocean like Japan’s rising sun. Representations of Obama reminiscent of Mao pop into the world media at regular intervals. Andy Warhol-like Obama’s decorate sheik environs. I’m waiting for Obama trading cards to emerge, or technology items and clothing – adorned conspicuously with the official Obama logo.

Ahhh, to be in America in a time of change.

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